The first Urban Villa extended-stay hotel concept from Union Hanover Securities has opened its doors today in Brentford, West London.
Designed in the style of a Manhattan loft property by New York architects Grzywinski + Pons, the 100-room, all-suite hotel is located in a 25-storey, glass-clad, cylindrical building off the Great West Road.
Each suite, which measures between 350 sq ft and 486 sq ft, features a kitchen, 50" Samsung Smart TV, Nespresso machines and Malin + Goetz toiletries, with complimentary 1GB Wi-Fi.
The public areas include the Boki Coffee Company, serving beverages, smoothies and a health-focused menu, Sour Diesel lobby bar and a gym, while spa treatments by Viva Therapies can be arranged in-room.
Union Hanover Securities is operating the hotel under its newly formed company NoHo (No Ordinary Hotel), having acquired a 999-year lease from Barratt London to develop the property. Funding for the development and future Urban Villa projects was secured last year from EquityBridge Asset Management, to enable the company to grow its £350m hospitality portfolio to £1b within five years.
Planning permission has been granted for three further Urban Villas in Eastgate in London, Portsmouth and Aberdeen, with two more in the pipeline in Stratford in East London and Edinburgh. NoHo also operates the Hoax hostel in Liverpool.
Room rates at the Urban Villa in Brentford start at £100 for a studio and £135 for a master villa.