Extended-stay hotel brand Urban Villa launches in London

23 January 2015 by
Extended-stay hotel brand Urban Villa launches in London

The first Urban Villa extended-stay hotel concept from Union Hanover Securities has opened its doors today in Brentford, West London.

Designed in the style of a Manhattan loft property by New York architects Grzywinski + Pons, the 100-room, all-suite hotel is located in a 25-storey, glass-clad, cylindrical building off the Great West Road.

Each suite, which measures between 350 sq ft and 486 sq ft, features a kitchen, 50" Samsung Smart TV, Nespresso machines and Malin + Goetz toiletries, with complimentary 1GB Wi-Fi.

The public areas include the Boki Coffee Company, serving beverages, smoothies and a health-focused menu, Sour Diesel lobby bar and a gym, while spa treatments by Viva Therapies can be arranged in-room.

Union Hanover Securities is operating the hotel under its newly formed company NoHo (No Ordinary Hotel), having acquired a 999-year lease from Barratt London to develop the property. Funding for the development and future Urban Villa projects was secured last year from EquityBridge Asset Management, to enable the company to grow its £350m hospitality portfolio to £1b within five years.

Planning permission has been granted for three further Urban Villas in Eastgate in London, Portsmouth and Aberdeen, with two more in the pipeline in Stratford in East London and Edinburgh. NoHo also operates the Hoax hostel in Liverpool.

Room rates at the Urban Villa in Brentford start at £100 for a studio and £135 for a master villa.

Union Hanover premieres look of its first Urban Villa hotel >>

Union Hanover submits plans for Urban Villa in Edinburgh >>

Union Hanover Securities obtains finance to build £1b hotel portfolio >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking