Hallmark Hotels has swallowed up north-west of England based sister portfolio, Feather Hotels, to create a 28-strong group.
Both brands are owned by private investment company Topland Group. The eight-strong Hallmark Hotels group was acquired by the company in 2014 for £75m and last year was expanded by being merged with Menzies Hotels, which Topland bought in 2013.
Feathers, made up of 726 bedrooms across eight properties in Manchester, Liverpool, Chester, Preston and Warrington, was bought by Topland in January 2015. All the properties are members of the Best Western consortium.
A large proportion of the bedrooms in all eight Feathers hotels will now be refurbished. The wider Hallmark portfolio has already undergone "substantial investment" from Topland, across bedrooms, function suites and leisure facilities, and has included improvements to its two golfing hotels, Hallmark Hotel The Welcome in Stratford-upon-Avon and Hallmark Hotel Cambridge.
Lionel Benjamin, director of hotels, at Topland, said: "The expansion of the Hallmark Hotels portfolio within [the north of England] brings with and supports employment, both for hotel teams, suppliers and partners whilst also driving demand to the destination both for leisure and business travellers."
Robert Alley, group sales and marketing director of Hallmark Hotels, said that Feathers Hotels bring a strong reputation in their local markets for originality and service culture. "A popular choice for social events, they are a perfect fit into the enlarged Hallmark Hotels portfolio where progress has been made to establish the portfolio as one of the leading independent hotel brands in the UK," he added.
The increased Hallmark portfolio, which now comprises 2,700 bedrooms and 171 function rooms, is operated on behalf of Topland by Bespoke Hotels.
Topland's wider hotel portfolio owns the Royal Crescent in Bath, five Thistle hotels in London and one in Edinburgh, Hilton Glasgow, Hilton Brighton Metropole, and Ramada London Gateway. The company is currently jointly developing a new build Holiday Inn Express adjacent to Events City, by the Trafford Centre, in Manchester.
Picture: Best Western Premier Hallmark Hotel Chester The Queen, the flagship hotel of the former Feathers Hotels group.
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