First Choice Coffee and food

30 June 2009
First Choice Coffee and food

Coffee has become an integral part of any meal, as John Campbell from the Vineyard at Stockcross explains: "It's not just the food but the full dining experience that matters - coffee is the closing statement of a customer's dining experience.

"If it tastes bitter, is insipid or is served at the wrong temperature, that will stay with the customer as a lasting memory."

"We're working with the Best for Business sites to show them how a top-quality coffee can sustain custom throughout the day and broaden their target market," comments Stephen Brecher, key account manager at First Choice Coffee. "For example, a high-quality coffee and cake combination, pitched at the right price, is a fantastic profit driver, creating a new meal occasion."

First Choice coffee guru Dale Harris offers operators advice on choosing the perfect coffee for their menu:

  • Light-roast single-origin coffees, such as the new Grand Café Triple Certified coffee from Nicaragua, are ideal for all-day drinking.
  • Light roasts tend to have a fuller flavour and some acidity. Sell them alongside sweet desserts and cakes.
  • Dark roasts are less acidic and can contain notes of cocoa, making them perfect for chocolate. Try Grand Café slow-roasted Fairtrade coffee for a sweet vanilla taste and a hint of bitter chocolate.
  • Dark roasts are less fruity in flavour and are a good option for the end of a rich meal.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking