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Fiveways develops second generation pod hotel concept

Fiveways develops second generation pod hotel concept

Hotel management company Fiveways Hospitality has developed its Nitenite pod hotel concept and made it available as a franchise, manchise (management and franchise hybrid) or fully managed operation.

The announcement comes almost 10 years after the launch of the first Nitenite hotel, a 104-bedroom property in Birmingham, which developers described as the first purpose-designed, windowless hotel concept to be built in the UK.

Installed in a former car park, each double ensuite bedroom occupies the area of one parking space.

Fiveways said the concept has been further developed for the next generation by combining the experience of operating the Birmingham Nitenite with a brief to create "compact luxury".

Nigel Atkinson, director at Fiveways Hospitality, said the Nitenite concept offers good value city centre accommodation, maximised occupancy and higher than average return on investment.

He said: "It can be a good way to cost effectively revitalise a tired asset, or even convert a difficult commercial space into a profitable hotel. At that size, the build cost can be less than £39,000 per key and deliver an annual 35% profit."

The new room concept was built in the car park of the Birmingham site and has been refined over a six-month development process with input from designers, service providers, planners, hotel management and visiting guests.

Birmingham's Nitenite hotel bought out of administration >>

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

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