Former Macdonald Hotels boss sets up executive coaching company

10 July 2015 by Janet Harmer

David Guile, former chief executive of Macdonald Hotels & Resorts, has launched an executive coaching business to support budding leaders of the hospitality industry.

He will draw on his 29 years' experience of working in hotels to coach chief executives and managing directors, as well as those climbing up the career ladder.

The focus of his work will be to identify the gap between what clients are achieving and what they wish to achieve and then work towards short and long term goals.

Guile said it was easy for executives to get buried in the everyday pressures of work and find that there is no time to think and plan ahead strategically.

"I meet with my clients as somebody who is outside this daily whirlwind but with the experience to understand the pressures," he said.

"My personal values of mutual respect, trust and support provide the cornerstones of my coaching and I aim for each individual to feel strongly supported while being stretched effectively to enhance their leadership capabilities."

"It's an exciting time to join the company as we aspire to build on recent successes, which includes the Cedar Court group," said Guile. "Our objective now is that we actively acquire more hotels both in management contracts and joint ventures."

Guile left Macdonald Hotels & Resorts in July 2014 after six years as chief executive. He joined the company in 2000 as regional managing director for the south of England, from Heritage Hotels (part of the Forte Group), where he was regional director.

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