Jason Catifeoglou, former partner and general manager of the Zetter hotel in London's Clerkenwell, intends to offer "a reinterpretation of the traditional hotel" in a new business he is opening in Paddington, also in the capital.
Due to launch in the summer, the 73-bedroom Pilgrm is currently undergoing a multi-million pound transformation from what was previously the Royal Norfolk hotel on London Street, close to Paddington Station.
Catifeoglou has joined forces with Andreas Thrasyvoulou, the founder of MyHotels, which has two properties in London and one in Brighton, and Steph Thrasyvoulou to create a hotel which will "shift the needs of the modern-day traveller" by "removing any perceived barriers between guest and hotel". Catifeoglou previously worked for Thrasyvoulou as general manager of MyHotels from 1999 to 2007.
The design of Pilgrm will celebrate craftsmanship and provenance, both locally and internationally, with the pared back bedrooms featuring 200-year-old mahogany parquet floors, original cast iron radiators, and organic, handmade mattresses from Devon. Wooden shutters and a cloud-design carpet from Tom Dixon will complete the look.
The hotel will feature a ground floor neighbourhood café and an upstairs lounge bar with a terrace.
A former Acorn Award winner, Catifeoglou left the Zetter Group in March last year after seven years with the company. He was previously brand operations manager, UK and Ireland for InterContinental Hotels Group, from 2007 to 2009.
Rooms rates at the Pilgrm will start from £99.
Image (from left to right): Steph Thrasyvoulou, Jason Catifeoglou and Andreas Thrasyvoulou