Service with a smile 21 February 2020 Tom Kemble of the Pass at South Lodge cooks up a pumpkin masterclass and shares why it’s important for chefs to meet their customers
In this week's issue...Service with a smile Tom Kemble of the Pass at South Lodge cooks up a pumpkin masterclass and shares why it’s important for chefs to meet their customers
Read More
Search
The Caterer

Full-year profit up at Travelodge thanks to price cuts

27 April 2006
Full-year profit up at Travelodge thanks to price cuts

Budget hotel chain Travelodge has received a huge boost to its full-year profit thanks to the success of its online booking service and price cuts.

Turnover at the group increased 19% year-on-year after price cuts led to an increase of almost a quarter (24%) in the number of rooms sold.

Reflecting the growing popularity of online bookings, the company's web reservations grew a whopping 92% against last year's.

This means that nearly eight out of every 10 room bookings (79%) at the business are now made through the internet.

Grant Hearn, chief executive of Travelodge, said: "Our aggressive price cutting and web strategy is beginning to change the way customers use our hotels. Our competitors have not risen to our challenge on price but are drifting ever closer to a three-star offer."

Industry backs Caterer Bed Tax campaign >>

Permira looks at options for Travelodge >>

Travelodge trials window transfers to give customers a perfect view >>

Company website >>

By Alix Young

Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!