George Westwell of Cheval Residences scoops top ASAP award

01 December 2016 by
George Westwell of Cheval Residences scoops top ASAP award

A former hotel operator who has spent the past 12 years in the serviced apartment sector has carried off the top accolade in the Association of Serviced Apartment Providers (ASAP) 2016 Industry Awards.

George Westwell, director of Cheval Residences, was presented with the Outstanding Individual Award at the culmination of ASAP's gala dinner, held at the Museum of London on Wednesday evening.

He joined the hotel industry in 1972 as a trainee manager with Crest Hotels, taking up his first general manager role at the group's South Mimms property.

After 15 years with the company Westwell joined the Holiday Inn Mayfair as general manager, before moving to the same position at the London Metropole, under successive owners including Metrople Hotels, Stakis and Hilton.

The move to Cheval Residences and serviced apartments came about in 2004, since when the company has grown to eight sites in London.

James Foice, chief executive of the ASAP, said that there had been a record number of entries this year for the awards, which are now in their fourth year.

The full list of winners in the ASAP Serviced Apartment Industry Awards 2016, sponsored by Sky, are:

Serviced Apartment Marketing Award
Winner: SITU Serviced Apartments
Highly Commended: SACO The Serviced Apartment Company

Serviced Apartment Investment in People Award
Winner: Fountain Court Apartments
Highly Commended: Staying Cool at the Rotunda

Serviced Apartment Rising Star of the Year Award
Winner: Gavin Pereira - Check-in-London
Highly Commended: Robert Godwin - Lamington

Serviced Apartment Team of the Year Award
Winner: Staying Cool at the Rotunda
Highly Commended: SilverDoor

Sky Industry Breakthrough and Innovation Award - ASAP Business Partners
Winner: AirPortr
Highly Commended: Maxxton

Sky Industry Breakthrough & Innovation Award - ASAP Members
Winner: Skyline Serviced Apartments
Highly Commended: SilverDoor & Citybase

Serviced Apartment Guest Experience Award
Winner: Cheval Residences Ltd
Highly Commended: Premier Suites

Serviced Apartment Business of the Year Award - SME
Winner: City Stay Apartments Milton Keynes
Highly Commended: SITU Serviced Apartments

Serviced Apartment Business of the Year Award - Corporate
Winner: SilverDoor
Highly Commended: Staycity Aparthotels

Serviced Apartment Outstanding Individual Award
Winner: George Westwell - Cheval Residences

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