Events to commemorate the outbreak for World War One are believed to have boosted hotel performance across the UK during November, according to preliminary figures released by business advisory and accountancy firm BDO.
Hotels in the regions experienced a 4% increase in occupancy to 75.7% and a 7.3% rise, year-on-year, in room rates to £60.82. For the second month in a row, growth in rooms yield, at 11.6%, was in the double digits.
Meanwhile, occupancy at London hotels was up by 3.6% to 86.2%, with an increase of 4% to £125.51 and 7.7% to £108.17 respectively in room rates and rooms yield.
Robert Barnard, partner at BDO, said: "Milestones such as the centenary of the First World War have such a profound impact on the UK population - thousands turned out for ceremonies in London and across the regions. This year, unlike previous years, remembrance events took place throughout the month of November and as a result, hoteliers across the UK saw high occupancy."