Gordon Campbell Gray, the 2002 Hotelier of the Year, is to open a hotel in the Jordanian capital of Amman.
Le Gray Hotel & Residences, which will feature 180 bedrooms and 68 apartments, follows the launch of the 87-bedroom Le Gray in Beirut in 2009.
A staunch individual who detests homogony in hotels, Campbell Gray said he had never intended to create a brand but had been persuaded by a private investor to launch in Amman.
"The new hotel will not be a replica of Beirut, instead it will be a cousin, mark II," he explains. "It will be beautiful, not cool or hip."
Campbell Gray is working on the interior in conjunction with Martin Brudnizki, whose designs in the UK include Hartnett Holder & Co at Lime Wood and the new Holborn Dining Room at the Rosewood London. The clean, contemporary lines of Le Gray in Beirut were created by Mary Fox Linton.
Campbell Gray no longer holds hotel interests in the UK after his company, Campbell Gray Hotels, ended its management of One Aldwych, the London hotel he opened to great acclaim in 1998. It went on to win countless awards for its innovative approach to luxury, combined with strong green credentials.
Alongside Le Gray in Beirut, Campbell Gray Hotels also operates the 82-bedroom Carlisle Bay hotel in Antigua.
Campbell Gray will shortly announce that he is involved in further hotel projects in Palm Beach, Florida; the Galapagos Islands, Ecuador; and Cartagena, Columbia.