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Great Eastern hotel to be renamed Hyatt on Broadgate

22 September 2006 by

London's Great Eastern hotel is to be renamed the Hyatt on Broadgate, as part of a £4.8m rebranding exercise, CatererSearch can exclusively reveal.

Following the hotel's takeover by the Hyatt Corporation earlier this year, the rebranding will take place on 1 January 2007 and is set to include the refurbishment of the GE club, lobby and guest rooms.

General manager Clifford Grauers said: "We think this is a great hotel. Business is going well and we believe there's a good opportunity to expand the business further."

He added: "Hyatt can bring some added benefits to the business while maintaining some of the quirkiness and style of the Great Eastern."

By Emily Manson

E-mail your comments to Emily Manson](mailto:emily.manson@rbi.co.uk?subject=Great Eastern hotel to be renamed Hyatt on Broadgate) here.

Conran pulls F&B out of Great Eastern>>

Great Eastern hotel sold>>

Great Eastern hotel for sale>>

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