Green issues are a major consideration for consumers when choosing a hotel, according to new research.
Guests are now increasingly expecting strong eco-credentials from their hotels with 65% saying that all hotels should install low-flow toilets to save water, while 54% say sustainable energy sources, such as wind, solar or hydro-electric power, should be used. Almost half (48%) say hotels should use more efficient electrical appliances, such as flat screen energy-efficient TVs.
This demand for green credentials is matched by guests' behaviour, with 88% switching off lights when they leave their hotel room, 63% reusing towels more than once and 59% switching electrical equipment off at the base.
"Environmental awareness is on the rise and playing an increasingly significant role in the hotel booking process," said Pammi Mudhar, business-to-business sales and marketing director at Samsung Electronics Europe. "Hoteliers can appeal to the green consumer by responding to their expectations; putting in water-saving toilets, using sustainable energy or installing eco-friendly appliances like energy-efficient flat screen TVs."
By Janet Harmer
E-mail your comments to Janet Harmer here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs