Preston-based architects the Frank Whittle Partnership (FWP) has won planning consent for a new 96-bedroom luxury hotel on Blackpool's Promenade.
The new Sands hotel will replace the former Palatine hotel, a 96-bedroom Victorian venue demolished in the 1970s, and will be an extension of the Sands Entertainment Venue.
Work is expected to begin on the hotel by summer 2017. The multi-million pound development will be operated by Sands owner, businessman and Scunthorpe United FC chairman Peter Swann.
David Robinson, managing partner at FWP, said: "The new Sands hotel will be a valuable addition to Blackpool and will have a real commercial, economic and architectural benefit to the town and surrounding areas.
"The large penthouse suites on the corner aspects of the hotel will provide stunning views out over the promenade and the Irish Sea making the Sands Venue Resort and Hotel a real destination point for tourism in Blackpool."