Grind & Co, the group behind London coffee shops Shoreditch Grind and Soho Grind, is to launch a new site in Holborn.
Holborn Grind is set to open late this month, in the ground floor of the new Hoxton Holborn hotel. It will have floor-to-ceiling windows, a bar-style counter, and shelving with light fittings custom-built from antique brass.
The new shop will serve the group's own coffee blend, plus a single-origin coffee bean selected especially for Holborn. As with the other sites operated by co-founders Kaz James and David Abrahamovitch, there will also be an all-day food menu including pastries, fresh fruit and breakfast eggs, followed by fresh salads and piadinas (flatbreads) for lunch, and sharing plates of meat and cheese in the evening until late.
The new site will be the group's fourth opening, after it launched underground pop-up, Piccadilly Grind, in July this year. Shoreditch Grind, situated on the ‘silicon roundabout' in London's Old Street, first opened in 2011, followed by Soho Grind in May 2014.
The partnership with the Hoxton hotel came about after an in-hotel blind tasting of 10 different blends from the capital's most popular espresso bars and roasteries. The Grind House Espresso blend, which is used in all Grind & Co shops, came top nine-to-one, and the hotel then offered the company the chance to open in its new space.
The new 174-bedroom Hoxton Holborn hotel is set to open later this year in a Grade-II listed building, and will also include an all-day Chicken Shop restaurant serving rotisserie chicken, in its conservatory. The first hotel originally opened in its namesake area, near Shoreditch, in 2006.
Recently starting to become known as ‘midtown', the Holborn district has seen various new developments in recent months, including the Holborn Dining Rooms and the London Rosewood hotel.