Half of guests will stay in a hotel bar if sport is shown

23 October 2014
Half of guests will stay in a hotel bar if sport is shown

Almost half of hotel guests will stay in a bar longer if sport is being shown, according to a new survey.

According to a study commissioned by Sky Business, 42% of consumers would stay longer in a hotel bar featuring sport.

It also found that one in three would visit more often if sport were shown, and 30% will stay after watching a match too.

To help hoteliers tap into this market, Sky Business has redesigned its hotel bars package to enable more hoteliers to offer Sky Sports HD and Wi-Fi via the Cloud.

Sky Business deputy managing director Alison Dolan said: "This package allows hotels to take advantage of showing Sky Sports within their bar area, to attract both hotel guests and non-guests alike. Our study showed just how big an impact live sport can have and we want to ensure our hotel customers are able to tap into that."

She added that free Wi-Fi via its Cloud service increases dwell time in bars and helps drive footfall.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking