Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Hand Picked Hotels and London's Flemings enter into partnership

06 March 2009 by
Hand Picked Hotels and London's Flemings enter into partnership

Hand Picked Hotels group has entered into a sale and marketing agreement with London luxury hotel Flemings Mayfair.

The agreement, which comes into effect on 1 April, will see Flemings Mayfair, and its sister hotel, Down Hall in Hertfordshire, benefit from Hand Picked's marketing and sales support.

Hand Picked and Flemings will also look at shared purchasing to help reduce operating costs at the businesses.

Douglas Waddell, operations director of Hand Picked Hotels, said: "For some time now we have been looking to identify a suitable London partner who will give our existing customer base a similar type of product and experience to that of the other 17 distinguished properties in the Hand Picked Hotels Group.

"In Flemings Mayfair hotel we could not have found a more suitable partner and this helps us to strengthen our distribution network with a product which is of the same standard."

Simon Scarborough, operations director of Flemings Mayfair, added: "We all are looking for creative ways to overcome these challenging market conditions. A special relationship with Hand Picked Hotels at this time will allow us to increase our sales and marketing activity and reach new customer bases without increasing our costs."

Last year Hand Picked bought three properties, comprising Hendon Hall hotel in Hendon, north London, Audleys Wood hotel in Basingstoke, Hampshire, and New Hall hotel, Sutton Coldfield, Birmingham. It has invested £3.2m in the properties since.

Hand Picked Hotels adds three hotels to portfolio >>
Hand Picked Hotels picks up Business Excellence Award >>

Hand Picked Hotels and the Grove scoop top AA awards >>

Douglas Waddell, operations manager, Hand Picked Hotels >>

By Gemma Sharkey

E-mail your comments to Gemma Sharkey here.

Caterersearch.com jobs
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs

The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking