Britain's hotels are seeing a huge rise in the use of helicopters by guests.
Boutique hotel Seaham Hall in Co Durham claims that the number of guests arriving in helicopters has risen by 20% in the past year. And while corporate guests have led the trend in helicopter travel, the hotel has also experienced a surge in helipad requests from "time-poor, cash-rich" leisure guests.
"Leisure time is so precious and we're finding that our guests are seeing this as a way of getting the most out of their weekend away," said Debrah Dhugga, managing director of Seaham Hall owner Tom's Companies.
The speed and convenience of helicopter travel from various UK destinations has also increased airborne arrivals at other top UK hotels, including Lucknam Park in Wiltshire.
Harry Murray, managing director of Lucknam Park, said: "During the past year, there wasn't a month we didn't receive a helicopter landing. I see the trend growing. There will be helicopter ‘car parks' in the future."