The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Hilton announces new spa brand

22 October 2010 by

Hilton Worldwide has unified its global spa business under the newly launched Eforea: spa at Hilton brand.

The hotel company, which operates 123 spas at sites around the world, said the introduction of a single brand would allow it to draw together best practice from across the globe, as well as offering developers a consistent spa standard.

The first Eforea spa has debuted at the Hilton Short Hills hotel in New Jersey in the United States, and there are currently 80 more Hilton properties in development that will feature spas.

Dave Horton, global head of the Hilton Hotels & Resorts brand, said: "Eforea delivers the high standards guests expect from Hilton and further reinforces our position as the stylish, forward-thinking leader of global hospitality."

Earlier this month, Hilton announced a global rebrand of its Doubletree business, which is to become known globally as DoubleTree by Hilton, the name the brand has traded under in the UK since its debut in 2008.

RBS sells Hilton Hyde Park to group run by brother of X Factor's Simon Cowell>>

Hilton Worldwide launches chef apprenticeship programme>>

How Hilton Worldwide is revitalising its restaurants and bars>>

By Chris Druce

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking