Hilton Hotels Corporation today unveiled plans to open up to 30 new hotels comprising around 4,000 rooms in the UK and Ireland over the next five years.
The company has signed a partnership deal with developer HLH Property to roll out the Hampton by Hilton "economy" brand in the UK and Ireland.
Speaking at the World Economy and Budget Hotels Congress in London, Phil Cordell, senior vice-president of brand management for Hampton said: "We are very excited about working with HLH to gain further momentum for the brand in the UK and Ireland.
"We expect our success in the USA to filter through internationally and for Hampton by Hilton to become the UK's number one economy hotel choice in the future, delivering value for both business and leisure travellers."
A number of hotel sites have already been identified across the UK and Ireland, and several contracts are close to being signed, he added.
The HLH deal is the third property agreement Hilton has signed in the UK, having already inked deals with developers Shiva and Somerston.
Simon Vincent, area president of Hilton UK & Ireland said: "This latest deal with HLH highlights our continued ambition to accelerate our expansion plans through the Hilton family of brands.
"Significantly, the sites we are reviewing with HLH do not generally compete with the many other locations, where we are in negotiations with other developers and franchisees."
By Daniel Thomas
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