Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Hilton to take over Bentley Hotel franchise agreement

12 March 2009 by
Hilton to take over Bentley Hotel franchise agreement

Hilton has taken over the franchise agreement on the five-star Bentley Hotel in London, marking the debut of its Waldorf Astoria Collection brand in the UK.

The Bentley, formerly branded by Kempinski, becomes the third European hotel to join the Waldorf Astoria Collection, after the Rome Cavalieri and The Trianon Palace Versailles.

The 64-room property, in south Kensington, will continue to be run by India's Sanger family.

Simon Vincent, area president for Europe at Hilton, said: "Today marks a very important milestone for Hilton, with the debut of this exciting and historic brand in the United Kingdom, which further underscores our strategy to integrate our successful Hilton family of hotels into key markets and locations."

There are now 10 hotels under the Waldorf Astoria Collection brand, seven of which are in the USA. The next hotel to launch under the brand will be The Palace Jerusalem in Israel, in 2010.

Trianon Versailles joins Hilton's Waldorf Astoria Collection >>

Bentley hotel in London to become UK's first Waldorf-Astoria >>

Bentley is back in the frame for Kempinski deal >>

Andrew Turner swaps 1880 at the Bentley for Pennyhill Park >>

Battle of the hotel brands >>

By Daniel Thomas

E-mail your comments to Daniel Thomas here.

Caterersearch.com jobs
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs

The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking