Hilton Worldwide creates All Suites brand category

Hilton Worldwide has created an All Suites brand category to encompass Embassy Suites, Homewood Suites and Home2 Suites.

The company believes the move will maximise the synergy of the three brands in terms of development, operations and sales.

Bill Duncan will oversee the newly created All Suites division, as well as serving as brand manager for Embassy Suites. Duncan has more than 25 years' experience with Hilton, most recently serving as global head of Homewood Suites and Home2 Suites by Hilton. He led the launch of Home2 Suites, which has been one of the fastest growing brands in Hilton's history.

Meanwhile, John Rogers, previously based in the UK as vice president, operations, Hilton Hotels, has moved from global head of Embassy Suites to global head, brand services and innovation for Hilton Worldwide.

Hilton Worldwide's suite brands, which do not operate in the UK, comprise nearly 15% of the company's current inventory and almost 20% of its pipeline, by rooms.

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