Hix at the Albermarle to be renamed Hix Mayfair

17 September 2012 by
Hix at the Albermarle to be renamed Hix Mayfair

Mark Hix's restaurant Hix at the Albermarle, at Rocco Forte's Brown's hotel, is to be renamed Hix Mayfair.

The restaurant, which first opened in 2008, will be rebranded next week, taking on a more informal direction to bring it in line with the former Catey Chef Award winner's other restaurants.

The rebrand will include a new neon sign designed by Tracey Emin as well as updated interiors by Olga Polizzi, including new wooden floors. Meanwhile executive chef Lee Streeton has created a new menu of British classics, which will change weekly according to what's available from suppliers.

Commenting on the relaunch, Stuart Johnson, general manager at Brown's, said: "Over the past five years, Mark Hix and Lee Streeton have created a very special restaurant here at Brown's hotel. We are confident that our rebirth as Hix Mayfair will continue to deliver the immaculate service and quality cuisine that out loyal diners are accustomed to. At the same time, by taking a more relaxed approach to the dining style, we will also appeal to a wider spectrum of diners."

Hix, a former chef-director of Caprice Holdings, left the company in 2007, opening his first solo venture, Hix Oyster & Chop House, in Smithfield in 2008. His other restaurants include Hix Soho, Hix Oyster & Fish House in Lyme Regis, Tramshed and Hix Belgravia within the Thompson hotel Belgraves.

Caterer and Hotelkeeper 100: Mark Hix >>

Menuwatch Tramshed >>

By Kerstin Kühn

E-mail your comments to Kerstin Kühn](mailto:kerstin.kuhn@rbi.co.uk) here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

[Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-Newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking