Holiday Inn Northampton West, part of the Splendid Hospitality Group, has had a £2m makeover across its bedrooms and lobby.
All of the hotel's 66 bedrooms, including 13 newly added rooms, have been upgraded with a new colour scheme and feature wall, and now boast updated en-suite bathrooms with power showers.
The hotel has also introduced the brand's ‘open lobby' design to its reception area, featuring a Starbucks To Go Café.
Splendid Hospitality operates several Holiday Inn and Holiday Inn Express properties, including in Wembley, Leeds and Crawley, as well as the Conrad London St. James and the Hotel Indigo in York.
Mike Greenup, vice president of brand management for Holiday Inn, said: "The open lobby was created following research that revealed business travellers prefer one cohesive space where they can do everything. The area is designed to be a flexible environment where guests can eat, drink, work, relax, socialise and have fun."
Seb Waring, the hotel's general manager, added: "We are thrilled with the makeover and so excited for guests to see what we've done. Our aim was to create a home from home for all our guests. The new open lobby is an incredible space, it's no longer just somewhere for arrivals and departures but is a comfortable, colourful and vibrant place for guests to spend their time."