The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Holiday Inn to trial ‘pop up' cinema this weekend

17 April 2014 by

Holiday Inn Hotels & Resorts has chosen the Easter weekend to trial a "pop up" cinema across five of its hotels.

Sites in Guildford, (Surrey) Southampton, Fareham (Hampshire), Maidenhead (Berkshire) and London Heathrow, will air complimentary screenings of The Lego Movie and Hop, an animated film about an Easter bunny, in a move to cater for younger guests and families.

"This is the first time we've worked with a hotel group to deliver a ‘pop up' cinema," said Majella Griffin, general manager of Filmbank, which supplies movies to hotels.

"Showing movies at the weekend is a great way for hotels to use meeting or conference room space and can help to increase sales of food & beverage."

The movies will be screened this and next weekend.

Adrian White, director of partnerships at Intercontinental Hotels Group said: "At Holiday Inn we are always looking for new products that appeal to our guests travelling with their families. The Lego Movie is this year's must see movie for kids and adults alike. We're excited about this trial and if successful, you could see Holiday Inn ‘pop up' cinemas in more of our hotels."

TagsHotels
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking