Hot weather drives up hotel profit per room up 9.2% in August
Warm temperatures and an increase in demand from domestic and international leisure travellers in August helped hotels achieve a 9.2% year-on-year increase in profit per room.
According to new figures from data firm HotStats, profit levels at UK hotels soared alongside the unusually high temperatures with year-on-year increases in gross operating profit per available room (GOPPAR) recorded in both July (+7.2%) and August (+9.2%).
The leisure trade accounted for 40.6% of accommodated room nights, which was well above the annual average of 32.1% for the 12 months to August 2018.
Room occupancy increased by 2.7% in August to 84.8% and average room rate increased by 4.6% to £118.84, driving an 8% increase in revenue per available room (revpar) for the month to £100.72.
Michael Grove, director of intelligence and customer solutions, EMEA at HotStats, said: "While the Bank Holiday was a bit of a washout, the warm weather in the UK for the rest of the month played a crucial role in encouraging staycations and fuelling demand for accommodation.
"And alongside astute management from UK hoteliers, the month of August has now been transformed from a historically challenging period of trading to a very positive month of profit performance."
Total revpar hits high at UK hotels in July >>
Hotels continuing to face the challenge of rising costs >>
