Hotel beds most important factor for guests

09 December 2008 by
Hotel beds most important factor for guests

The quality of the bed is the main factor behind guests' impression of their hotel room, according to new research.

In an online survey of nearly 3,000 UK consumers, conducted by polling firm, three-quarters were most influenced in their impressions of a hotel room by what covered the sleeping area, particularly female leisure travellers.

Second most-important of the in-room facilities is the range of toiletries, followed by the quality of room service, and then the range of in-room movies, the research showed.

Hotel consultant Melvin Gold said the results were instructive for hoteliers investigating ways to cut costs.


In order to wind down over the course of their stay, the survey found that most people - 71% - watch TV in their room, with 62.5% taking a bath and half of people reading. Just 18% watch in-room movies, while 63% eat in the in-house restaurant.

The survey was commissioned by in-room entertainment company Filmbank

Future technology prediction will keep your hotel guests happy>>

How will the growing use of technology affect my business?>>
US groups fight to ban the broadcast of pornography in hotel rooms>>

Do you have the UK's most comfortable hotel bed?>>

A minute on the clock: Wayne Munnelly>>

By James Aufenast

E-mail your comments to James Aufenast here. jobs
Looking for a new job? Find your next hotel job here with jobs

The Caterer Blog]( Catch up with more news and gossip on the Caterer Blog here
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking