The quality of the bed is the main factor behind guests' impression of their hotel room, according to new research.
In an online survey of nearly 3,000 UK consumers, conducted by polling firm tickbox.net, three-quarters were most influenced in their impressions of a hotel room by what covered the sleeping area, particularly female leisure travellers.
Second most-important of the in-room facilities is the range of toiletries, followed by the quality of room service, and then the range of in-room movies, the research showed.
Hotel consultant Melvin Gold said the results were instructive for hoteliers investigating ways to cut costs.
In order to wind down over the course of their stay, the survey found that most people - 71% - watch TV in their room, with 62.5% taking a bath and half of people reading. Just 18% watch in-room movies, while 63% eat in the in-house restaurant.
The survey was commissioned by in-room entertainment company Filmbank
By James Aufenast
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