Hotel guests in the UK value room cleanliness above everything else, new research has found.
According to the findings of the report the majority of complaints and compliments received by hotel managers pertain to standards of hygiene in guests' rooms.
The survey by instant feedback company Fizzback, which is based on data collected from 500 consumers while actually in their rooms, found that a third of room complaints pertained to its cleanliness.
Also, nearly a third (29%) of all positive feedback received was praise for how clean guests' rooms were, with guests particularly valuing a clean bathroom.
Fizzback's survey also found that service standards in UK hotels are generally considered to be high with only 13% of complaints relating to deficient customer service.
Other bugbears for guests were billing issues (11%), staff issues (3%) and the standard of food and drink provided at the hotel (3%).
Fizzback chief executive Rob Keve said: "Customers value cleanliness above everything else and yet hotels don't put enough effort into getting this relatively simple thing right.
"Service levels are good and quality of food and drink is high overall, so hotels should pay more attention to keeping the rooms clean and tidy in order to encourage customer loyalty and repeat stays," he added.
By Kerstin Kühn
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