The brand, which has eight hotels in the UK with a further seven in the pipeline, has always been focused on reflecting the local neighbourhood of each property in its design and artwork. It now want to enhance that thinking through greater contact with local suppliers, using their produce from breakfast through to dinner.
Simon Burdess, vice president food and beverage, Europe, said that restaurants and bars are the heart and soul of any good neighbourhood. "The Hotel Indigo F&B philosophy demands that you don't have just another hotel restaurant. The key to this is using a retail element tailored to your community to help create a local landmark."
After being piloted in Hotel Indigo Kensington, the brand's new F&B focus will be introduced across all 17 hotels across Europe, starting with Hotel Indigo Helsinki which opens this spring.
Suppliers are now being invited to win £1,000 and wider recognition by uploading information about their products with an image and caption to the Hotel Indigo Facebook page, in the Flavours of the Neighbourhood search, which runs until 15 February. There will also be an opportunity for producers to feature in the Hotel Indigo local foodie guide.
Entries will be judged by a panel comprising Jimmy Doherty, farmer and television presenter; William Sitwell, editor of Waitrose magazine; Ms Marmite Lover, food blogger; and Kerstin Rodgers, chef.
The winner of Hotel Indigo's Flavour of the Neighbourhood search will be announced on 17 March.