The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Hotel room rate and occupancy rise in February, says BDO

24 March 2015 by

Hotels have seen a boost in rates and occupancy in February, with room yield and rates on the rise, according to the latest figures from business advisory firm BDO.

Increased consumer confidence drove the main improvement, as falling business costs and increased wage growth meant the public was happier to spend. Events such as Valentine's Day and the Six Nations rugby tournament also helped boost trade.

This trend was the same in the regions as in London, with regional hotels having seen an 8.4% rise in average room rate to £57.43, compared to February last year. Occupancy increased by 2.7% to 71.8%, while rooms yield was up 11.4% to £41.22.

The February figures come following the BDO figures for January, which showed the hotel sector was at its strongest since 2010.

Robert Barnard, partner at BDO, explained that strong levels of domestic tourism, cost deflation, and investment in events such as the Six Nations and the hotel industry overall, had helped to "give the sector an incredibly strong start to the year".

He added: "As we emerge strong from the recession and consumers have more cash in their pockets, we expect even further domestic tourism, as well as increased overseas travellers numbers, will help the industry continue to thrive."

December was a bumper month for hoteliers, says new BDO report >>

Hoteliers see strongest January for five years >>

TagsHotels
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking