A busy month of political and sporting events and the start of the corporate season, combined with sunny weather, helped boost the performance of UK hotels in September, according to preliminary figures released today by business advisory firm, BDO.
Regional hotels enjoyed a 4.7% increase in occupancy to 83.7%, while occupancy in London properties grew by 2.9% to 89.1%.
The NATO Summit in Wales, the football internationals across the country and the start of the corporate season all helped to drive demand across the country.
Average room rate across the regions increased 9.9% to £64.99, resulting in double-digit rooms yield growth up 15.1% to £54.39. Meanwhile, rooms yield for the capital was up 2.2% to £119.84, despite room rate remaining stable at £134.48 (-0.6%).
Robert Barnard, partner at BDO, said: "We all know that good weather brings tourists out in droves and the sunny September we've just experienced was testament to that. Couple this with the start of the corporate season and significant political and sporting events, hotels flourished in September. The UK hotel industry has certainly picked up in 2014."