Krishan Kadodwala, director of market management UK and Ireland at Expedia Group, gives his tips and tricks to make your hotel stand out
Independent hotels are clearly proving attractive to all types of modern-day guests, and not just younger travellers who crave more personalised experiences.
According to Expedia Group data, there was a 20% year-on-year increase in demand for UK independent hotels in 2018. UK independent hotels contributed roughly half of the total hotel supply in 2017 and with gross bookings of the UK hotel industry predicted to rise to £54.3b in 2021, the independents are set for strong growth.
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