Hoxton Hotel founder denies delayed rollout of chain

06 January 2009 by
Hoxton Hotel founder denies delayed rollout of chain

The founder of boutique London hotel The Hoxton, Sinclair Beecham, has denied that he plans to postpone turning the hotel into a national chain due to the economic downturn.

In October, Beecham announced he was planning to open a second property on Edinburgh's Royal Mile by the end of 2009, to be followed by further projects in Glasgow, Leeds, Birmingham and Bristol.

Speaking to Caterersearch Beecham said that there was to be no hold on plans for the chain's expansion, but conceded that the group would be cautious:

"We're doing what any business would do in the circumstances, we're trying to decide what the right thing to do is in the market. I'm still excited about the future, but if banks don't lend money we can't be certain what's going to be."

Beecham, who also co-founded the food chain Pret a Manger, launched the Hoxton in London's East End, after becoming frustrated with what he deemed "rip-off prices" charged at other hotels.

The downturn also prompted Beecham to offer 50 rooms, with Pret breakfast and bottle of mineral water, completely free, as a "gesture of thanks to its city clientele", but which is also a shrewd marketing ploy given the traditionally quiet period in hotels around this time of year.

Beecham and co-founder Julian Metcalfe, pocketed an estimated £50m in cash from the sale last February of the sandwich chain to Bridgepoint Capital for about £345m.

London's Hoxton hotel to become national chain>>

Luxury budget hotel planned for Hoxton>>

Pret A Manger sold for £345m to private equity firm>>
McDonald's buys stake in Pret a Manger>>

Hotel expansions hit financial wall>>

By Gemma Sharkey

E-mail your comments to Gemma Sharkey here.

Caterersearch.com jobs
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs

The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
TagsFinance and Hotels
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking