The 166-bedroom Ibis Styles Birmingham Airport NEC hotel has opened, with a design that aims to encapsulate the city's connection with transport and the swinging sixties.
The latest economy branded property from AccorHotels intends to reflect the fact that the original Mini Cooper was built in Birmingham and the city has the busiest UK airport and train stations outside of London.
Guests can check into the lounge bar, styled as an aeroplane wing or refuel at the old petrol pump-com-coffee machine. Bedroom designs feature bears on bicycles (the city's mascot) to loved-up lady sailors.
Inge Van Ooteghem, senior vice president, operations economy and budget hotels, AccorHotels, said the company was delighted to open a hotel that gives a retro nod to the era when travel was funky and cheeky too.
"We want our guests to experience the vibrancy and character of Birmingham from within the hotel walls, whether they are taking off on their holidays or doing business in the city," he explained.
"Ibis Styles is a growing economy brand in the UK, which places design and style, alongside comfort and quality, at its heart. It's always exciting to see how the unique story and personality of each hotel will unfold and be embraced by guests."
The Ibis Styles brand opened in Crewe last month and a further two hotels will launch in Haydock and Barnsley later this month.