InterContinental Hotels Group (IHG) has opened three new Holiday Inn Express hotels in the UK after their fast-track conversion from the Hampton by Hilton brand.
All three of the hotels - in Braintree, Shrewsbury and Birmingham - will continue to be managed by Kew Green.
Robert Shepherd, IHG chief development officer Europe, said the owner's decision to convert the properties to Holiday Inn Express hotels was a testament to the strength of the brand.
"Holiday Inn Express is one of the fastest-growing mid-scale hotel brands in the industry, opening on average two hotels per week around the world. They're a great hotel choice for guests on the go as they offer exactly what they need - a great night's sleep in a quality hotel, with a free breakfast.
Paul Johnson, chief executive officer of Kew Green Hotels, said: "We are delighted to have signed agreements for these three great hotels and look forward to working with the management teams and staff to ensure their guests get the best of the Holiday Inn Express experience. We have worked with the owners to provide a strategic solution to these hotels and look forward to realising their potential and maximising owner returns."
IHG said that since 2005, 38 hotels in the UK, accounting for 3,712 rooms, had been converted from non-IHG brands to either Holiday Inn or Holiday Inn Express.
By Neil Gerrard
E-mail your comments to Neil Gerrard here.
Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs