IHG franchisee completes Holiday Inn rebrand with London-Heathrow site

13 October 2010 by
IHG franchisee completes Holiday Inn rebrand with London-Heathrow site

(Left to Right: UK Holiday Inn MD, Will Morris and general manager of Holiday Inn Heathrow M4J4, Steve Shipley)

Holiday Inn franchisee LRG has relaunched its London-Heathrow hotel after a £3.5m refresh.

The group, which is InterContinental Hotel Group's (IHG) largest UK Holiday Inn franchisee with 57, has with the relaunch of the 617-bedroom Heathrow M4 J4 now rebranded all its sites.

Globally IHG is currently nearing the end of an ambitious $1b (£631m) rebrand of its 3,000-plus Holiday Inns, which has seen new signage and a new look for the long established brand.

Will Morris, UK managing director of Holiday Inn and Crowne Plaza, said: "The global rebrand is yielding great results. Heathrow is a great example of how investing in a brand can really move individual hotels forward.

"From the fresh, inviting new bedrooms to the fantastic Academy conference and events centre, Holiday Inn London-Heathrow now has all the tools to be an even greater success than before."

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By Chris Druce

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