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IHG joins the list of sponsors of the London Olympics

29 May 2009 by
IHG joins the list of sponsors of the London Olympics

InterContinental Hotels Group (IHG) has reportedly become the latest domestic sponsor of the London 2012 Olympic Games.

The announcement that hotel group has become a third-tier sponsor is expected to be made on Monday, according to Marketing magazine.

InterContinental is believed to be putting up £5m in capital towards the sponsorship and will provide a further £5m worth of accommodation and services before and during the Olympics

It will join a raft of sponsors for the London 2012 Olympics, including Lloyds TBS, EDF Energy and British Airways.

As part of the 2012 Olympic bid, London hoteliers had to commit to a price for 1,800 rooms over the duration of the Olympic Games for the IOC and its entourage.

Room rates for the 2012 dates have been set at $290 (£158) for hotel rooms in and around the Park Lane area.

Hotels warned not to block-book rooms in Olympics >>

Industry needs to get on track for 2012 Olympics >>

No extra funding to market Olympic Games >>

Hotels overcharging during Olympics could harm UK tourism >>

By Daniel Thomas

E-mail your comments to Daniel Thomas here.

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