The bed and its linen are the heart and soul of any hotel room, so how are hoteliers making them as inviting as possible? Ann Bruce reports
Yes bathrooms matter and certainly cleanliness is vital, but beds and bed linen are the frontline in the hotel industry's make-or-break battle to deliver a good experience to customers.
The bed itself, the mattress, the duvet, sheets and pillows all get up close and personal with the customer, as comedian Lenny Henry outlined in his 2014 TV advert for the Premier Inn chain, accompanied by tinkly piano: "There's nothing nicer than waking from a great night's sleep. From the warm burrow of a luxury, kingsize Hypnos bed, every inch of you floating over 1,000 pocket springs, snuggled under a toasty duvet, the crisp white sheets, your head buried deep ina soft plump pillow, or choose a firmer one if you prefer. What could be nicer than that?"
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