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Industry is experiencing a better summer than last year, says VisitEngland

27 July 2011 by
Industry is experiencing a better summer than last year, says VisitEngland

The majority of UK accommodation businesses are experiencing a better summer than in 2010 although there is a drop in customer spend, research has found.

According to the survey by tourism agency VisitEngland, which questioned more than 500 businesses, more than two-thirds (69%) said they saw either a similar or an increased level of custom during May, June and early July 2011, compared to the same period last year.

On the whole, hotels and camping-and-caravan sites reported better business than smaller operators such as bed and breakfasts and self-catering accommodation.

However, there are signs that the public is tightening its belt as 40% of businesses reported customer spend to be down from last year, with 28% experiencing a decrease in length of stay. Only 13% of operators reported an increase in length of stay.

VisitEngland's chief executive James Berresford commented: "The year has started well and confidence is strong for the summer.

"However, we know that the general public are increasingly worried about their finances and this will inevitably have an effect on the overall success of the sector this year."

Brits continue to holiday at home >>

Number of overseas visitors to Britain is rising, say VisitBritain >>

London hotels soar ahead in second quarter after challenging start to 2011 >>

By Tom Vaughan

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