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Inside track

11 August 2004
Inside track

What business is it in?
Hotel development and franchising.

Where does it come from?
The company is part of Golden Hotels Inns & Resorts, a Netherlands-based franchise group with about 43,000 rooms in 390 hotels and 41 countries worldwide. Golden Tulip UK currently has four hotels.

What brands does it have?
The company has upmarket Golden Tulip hotels, located mainly in city centres, and mid-range Tulip Inns.

What's its form?
Turnover for 2004 is expected to be more than £8m, with occupancy rates above 70%.

Where is its head office and area of operation?
In North Yorkshire with a sales and franchise office in West London. Information about the company can be found at www.goldentulip.org.uk.

How does the future look?
Golden Tulip UK aims to be a major player in the next three years and hopes to have 3,000 bedrooms. The company has secured a multimillion pound boost to build up to 15 Tulip Inns during this time. Portsmouth and Newcastle Gateshead hotels will open in October and Castleford, West Yorkshire, in early 2005. The company is also looking at sites in London, Dublin, Belfast, Birmingham and Swindon. The company has also identified a further 120 potential sites nationwide, which it will market to hotel operators - including franchisees - interested in joining Golden Tulip.

Did you know?
The company announced in June that it would be turning three of its hotels into largely non-smoking establishments (the number of bedrooms in which smoking is permitted will be reduced to 25%). Although being run as a trial initially at its Portsmouth, Gateshead and Castleford hotels, the policy will become permanent and be rolled out across the brand if it proves popular with customers and staff.

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