The InterContinental Hotels Group (IHG) is to change its rewards club scheme to allow guests to redeem more rewards for their stay.
The IHG Rewards Club will allow registered guests to collect 10 club points for every US $1 they charge to their room, from 1 July. This will mean they can collect four times' as many points on average as with the previous earning structure, according to the global hotel company. The current rules state that guests could only collect 2,000 points per stay, whereas the new rules will reward a guest with an average of 8,000 points.
This new programme will "unlock" several more rewards, including flights, music downloads, car rental, gift cards, spa breaks, hotel nights, and experience days such as sushi-making, sky diving, spa treatments or rally driving. For example, a spa day for two costs 67,000 points, while a night at the Hotel Indigo Berlin costs 20,000.
Club members will also be able to access free internet access at all IHG properties, from 1 July. Sign-up to the club is free online, and there are currently nearly 79 million members.
Peter Tippen, director of guest and loyalty marketing Europe for IHG, claimed that the loyalty scheme was the industry's largest, and added: "IHG Rewards Club points guests have unparalleled freedom to choose how they make the most of their travels."
IHG operates more than 4,700 hotels in almost 100 countries, under brands which include Crowne Plaza, Holiday Inn and Hotel Indigo.