Model and fashion guru J Alexander is to help recruit two specialist concierges for W London, which is set to open in London's Leicester Square in February 2011.
With the hotel targeting the fashion, design and entertainment industries as its key markets, recruits for the hotel's W London Insider positions are expected to be up to date with the capital's latest places to see and be seen, as well as need-to-know happenings.
Applications initially apply for the positions online, after which a shortlist of seven people will be invited to central London for an audition in which they will have to complete a number of tasks in front of a panel headed by the hotel's general manager Kevin Rockey.
Also on the panel will be Alexander of America's Next Top Model fame, David Waddington, co-owner of East London restaurant Bistroteque and Libby Sellers, a gallery owner.
"Our W Insider is a critical role for us as they need to not just love W, they need to live W," said Rockey. "We need someone that can live up to our calling card Whatever/Whenever as long as it's legal!"
Aspiring candidates need to apply by 24 September by logging on to www.wlondon.co.uk/casting. The final audition will take place on 29 September.
By Janet Harmer
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