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Jamie Oliver to revamp the food at Scandic hotels

19 February 2009 by
Jamie Oliver to revamp the food at Scandic hotels

Celebrity chef Jamie Oliver has made his first move into the hotel market in a partnership deal with Scandic that will see him revamping the Nordic hotel chain's food offer.

Under the terms of the three-year agreement, Oliver will focus on different target groups each year, starting with children, revamping traditional meals as well as adding new dishes and using organic produce.

Oliver said: "I'm very careful about choosing companies to work with, and only really get excited about partnerships when I feel that we share the same values.

"Working with a hotel chain is a new platform for me, and it'll be cool to work with food in a whole new arena."

Frank Fiskers, Scandic's president and chief executive, added: "Scandic has a long history of reinvigorating the industry by thinking along new lines.

"We're now continuing along our chosen path by being the first hotel chain to enter into a close and long-term partnership with Jamie Oliver, a celebrated profile who stands for creativity, quality and strong, healthy values."

Scandic is currently working with furniture store Ikea to develop a new hotel in Moscow.

Scandic and IKEA team up and other international hotel news >>

Hilton ready to sell Scandic >>

Jamie Oliver to launch DIY food stores across the UK >>

Oliver to open first Jamie's Italian in London >>

For more news, analysis and comment on Jamie Oliver >>

By Gemma Sharkey

E-mail your comments to Gemma Sharkey here.

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