Sarah Tobler, online marketing executive of London's Jumeirah Carlton Tower hotel, has been named Young Marketer of the Year 2011 by the Hotel Marketing Association (HMA).
Now in its sixth year, the Young Marketer of the Year award was created by the HMA - a branch of the Chartered Institute of Marketing - to recognise the cream of young marketing talent under the age of 30 in the hotel industry.
Tobler was described by the panel of judges as "one to watch" after securing two internal awards and a promotion for successfully implementing digital marketing campaigns on behalf of the Knightsbridge hotel. She was presented with her award in a ceremony at London's Savoy hotel.
"Sarah has demonstrated a good understanding of the industry and is a thoroughly deserving recipient of this award," said Andrea McKay, chairman of the HMA, which is celebrating its 40th anniversary this year.
Another big winner in the HMA's annual marketing awards was De Vere Hotels, which carried off three awards - Best Marketing Activity on a Small Budget, Best Social Media Campaign and Best Marketing Campaign Hotel Group or Group Hotel.
"Best Social Media Campaign" went to De Vere Venues for its Facebook page, described by the judges as one of the top referring sites to their website. Premier Inn was also highly commended for its Facebook page.
Advertising and marketing agency Law Creative won the Best Agency Promotion or Campaign for its entry on behalf of InterContinental Hotels Group.
By Janet Harmer
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