Hotel branding, staffing, good management, emerging markets and technology will determine the success of hotel groups during the next decade, according to a new report.
The Hospitality 2010 study by Deloitte and the Preston Robert Tisch Center at New York University, predict these will be the five key factors that determine future growth.
However, the report also found that, with the number of air passengers set to rocket from a current 1.6 billion to 2.3 billion by 2010, areas where air travel develops will prove critical to tourism growth.
China, India and the Gulf States will be the largest growth markets, with 1.4 to 3.6 million additional rooms, mainly in the economy and midmarket sectors, required to accommodate them.
The report also predicted that the US market could develop further and it expected that travel and tourism spend would double in the USA from $830b (£456b) to $1,600b (£879b) by 2015.
Bill Shaw, president of Marriott International, said: "I believe the US market is far from being at saturation point as it continues to be a global economic powerhouse."
By Emily Manson