Late Easter drives up March revpar in London

10 April 2017 by
Late Easter drives up March revpar in London

A late Easter this year helped increase London's revenue per available room figure in March by 14.2% to £113.27, according to preliminary data from STR.

However, STR analysts said the timing of the holiday is expected to have a detrimental impact on the performance of London hotels during April.

Occupancy and average daily rate figures in March also increased, up by 5.7% to 80.5% and by 8% to £140.65 respectively.

Meanwhile, the 8.7% increase in demand for rooms was ahead of the 2.8% increase in supply.

Airport hotels, in particular, reported an increase in demand, probably due to the increase in inbound tourism driven by the on-going devaluation of the pound.

Last week STR reported that the performance of the capital's hotels remained strong during March, despite the Westminster terrorist attack.

Hotels hold strong following Westminster attack >>

UK hotel sector to open 20,000 new bedrooms in 2017 >>

London expected to record Europe's second highest occupancy rate in 2017 >>

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