Lifestyle hotels a hot market

05 October 2005
Lifestyle hotels a hot market

Despite the Herculean efforts of big hotel chains to appeal to Generation X, lifestyle hotels are booming as their innovation sets new standards.

According to PricewaterhouseCoopers' (PWC) Hospitality Directions Europe Edition study, the lifestyle sector has outperformed general UK hotel trading for the past seven years.

Robert Milburn, PWC's UK hospitality and leisure leader, said: "The lifestyle hotel sector is hot. The number of rooms has grown by 10% since 2003 and the number of hotels is up by 13%. There are plans for a further 5,000 rooms to be developed by 2008."

Robert Cook, chief executive of Malmaison and Hotel du Vin, heads one group leading this charge and plans to add nine properties to the portfolio within the next three years.

Cook said: "We've got the maximum advantage as we are small enough to be different and creative but also have the track record and critical mass behind us to make fundraising for expansion possible."

However, industry consultant Martin Armitstead of RH International, said: "Ultimately, it could get to a situation where there are so many lifestyle hotels that customers get confused and revert back to branded products."

Get your copy of Caterer and Hotelkeeper every week - click here to subscribe and save 25%.

Sudoku Join the craze and play Sudoku online!
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking