Liverpool hotel occupancy soars thanks to MTV Awards

10 November 2008 by
Liverpool hotel occupancy soars thanks to MTV Awards

Hotels in Liverpool experienced a big boost in occupancy rates last week as the world's pop stars descended on the European Capital of Culture for the MTV Europe music awards.

Occupancy at the city's Radisson SAS hotel was 100% on the night of the awards, with Take That and the event's presenter Katy Perry staying at the four-star property.

Meanwhile the Beatles-inspired Hard Days Night hotel was booked out by a corporate client with close links to MTV, resulting in the channel's executives staying at the 110-room boutique hotel.

Liverpool's Malmaison hosted many of the MTV performers with stars including Leona Lewis and the Sugababes staying at the hotel.

General manager Mark James told Caterer the hotel experienced unprecedented levels of paparazzi and fans. "We had to put up crowd barriers," he said. "The event was a great success not just for the hotel but also the city and there was a real buzz."

Liverpool has bucked the downturn trend in UK hotel occupancy, which has slipped 1.4% in the first nine months of 2008, according to business advisor Deloitte.

The city saw an average occupancy of 79.3% from January to September, the second highest in the country after London.

Liverpool's Upstairs at the Bluecoat reopens after fire>>

£1b Liverpool One complex opens officially today>>

Music awards keep Edinburgh's hoteliers happy>>

By Kerstin Kühn

E-mail your comments to Kerstin Kühn here.

Caterersearch.com jobs
Looking for a new job? Find your next hotel job here with Caterersearch.com jobs

The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
TagsHotels
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking