The Caterer

Liverpool looks for media agency

13 November 2006
Liverpool looks for media agency

Liverpool City Council is on the hunt for a media agency to support the European Capital of Culture festival and take on a wider remit.

Liverpool is European Capital of Culture 2008 and the city council, Sefton Borough Council and specialist body Liverpool Culture Company (LCC) are now seeking an agency for a three-year contract running until March 2010.

Mediavest Manchester has been handling projects for the council and LCC this year.

The brief asks that agencies can handle search engine optimisation and e-marketing alongside traditional media disciplines.

The appointment will be overseen by representatives from the three stakeholders, including marketing director for LCC Kris Donaldson.

LCC launched a campaign created by Finch in London, the South East and the North West in May this year.

For more about the importance of Liverpool's Capital of Culture status see the Opinion in this week's Caterer and Hotelkeeper magazine out on Thursday (16 November).

By Branwell Johnson

This article originally appeared on, the website which delivers business insight to professionals in marketing, media, new media, advertising and design.To subscribe to and receive full access to their database of articles on these industries, click here.


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