The 300-bedroom London Crystal Palace Queens hotel has revealed plans for an extension and rebrand in a planning application lodged with Croydon Borough Council.
Plans for the hotel, owned by Euro Hotels, include the demolition of "lower quality" buildings to the rear of the site, to be replaced by new buildings and extensions, including a single-storey extension to the restaurant.
The plans would increase the hotel's accommodation to 530 bedrooms and involve a basement for parking and servicing.
The application states that alongside a re-brand to a "major hotel chain operator", the development would provide "an enhanced quality of hotel".
The new-look hotel will also include a gymnasium, swimming pool and function room.
Euro Hotels has a portfolio of London hotels, including two Ibis Styles hotels in Croydon and Leyton, and the 107-bedroom Best Western Plus London Croydon Aparthotel, which opened earlier this year.
Videos from The Caterer archives