The Royal Court Apartments, a hotel business in London's Bayswater has been hit by a serious fire.
The building, which is still ablaze, caught light this morning at around 11:30am.
London Fire Brigade reported that 20 fire engines and 120 fire fighters were tackling the fire at 51 Gloucester Terrace. Part of the roof is now thought to be alight.
No cause for the fire has yet been established and there are no reports of casualties.
Royal Court Apartments and its sister property the Paddington Hotel across the road at 28 Gloucester Terrace are both operated by RCA Hotels.